National Trust - New look food packaging
A successful partnership continued...
Artful Inkling's client National Trust earlier this year set the challenge of designing an iconic own-brand range of packaging for the extended food lines launching in Autumn 2014. National Trust were increasing the in-store offering, and providing the foodie consumer with a choice of delicious products especially created for them by small suppliers and artisan bakeries.
"Dropping the text from the logo and concentrating on the distinctive oak leaf brand mark was a big step forward, allowing us to create a fresh, modern and iconic range of food packaging for the National Trust." Liz Neale
The design spans teas, savoury biscuits, sweet biscuits, chutneys, confectionary items, jams & curds, cordials.