Artful Inkling

United Kingdom

+44 (0) 7977076284

Artful Inkling. Creative outlet of freelance graphic designer Liz Neale (Stannard). Experienced packaging and branding specialist and creative thinker. 


The brief was to design an iconic own-brand range of packaging for the extended food lines launching in Autumn 2014. National Trust were increasing the in-store offering, and providing the foodie consumer with a choice of delicious products especially created for them by small suppliers and artisan bakeries

"Dropping the text from the logo and concentrating on the distinctive oak leaf brand mark was a big step forward, allowing us to create a fresh, modern and iconic range of food packaging for the National Trust." Liz Neale

Available in store and online!


Own - brand

Liz provided many interesting initial concepts for our new food range, and worked very quickly to turn around designs. The final range has just hit stores and has had a great reaction. The clever use of a single oak leaf on the biscuits packaging was inspired! I am looking forward to working with Liz again soon on future projects.
— Frances Stone (National Trust Buyer Food, Kitchen & Children's)
National Trust core range.Artful Inkling Copyright
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