National Trust - New look food packaging

A successful partnership continued...

Artful Inkling's client National Trust earlier this year set the challenge of designing an iconic own-brand range of packaging for the extended food lines launching in Autumn 2014. National Trust were increasing the in-store offering, and providing the foodie consumer with a choice of delicious products especially created for them by small suppliers and artisan bakeries. 

"Dropping the text from the logo and concentrating on the distinctive oak leaf brand mark was a big step forward, allowing us to create a fresh, modern and iconic range of food packaging for the National Trust." Liz Neale

“Liz provided many interesting initial concepts for our new food range, and worked very quickly to turn around designs. The final range has just hit stores and has had a great reaction. The clever use of a single oak leaf on the biscuits packaging was inspired! I am looking forward to working with Liz again soon on future projects.”

— Frances Stone (National Trust Buyer, Food, Kitchen and Children's)

The design spans teas, savoury biscuits, sweet biscuits, chutneys, confectionary items, jams & curds, cordials.  

News Flash... Artful Inkling & National Trust

This year a new collaboration has formed between Artful Inkling and the National Trust... We've been working hard to create a delicious, premium selection for the National Trust Christmas gifting range. 

"We wanted to communicate Christmas without the clichés, producing a premium style across the range of truffles, curd, fudge, chocolate, Christmas puddings, and mini-preserve gift set" - Liz Neale Artful Inkling

Hitting shelves now just in time for Christmas. Available in store and online!

“The Christmas range Liz designed for us looks really contemporary and sophisticated and customers have commented on the wonderful design. Liz was fantastic to work with, her attention to detail and creative ideas are second to none.”

— Frances Stone - Buyer Food, Kitchen & Children's

 

Maps

Saw this lovely Map note book... Couldn't resist. 

Inspiration from found packaging

I'm always on the hunt for inspiring pieces of packaging. At a sale recently I picked up this highly decorative box. It's a card game called 'Bezique' I really must learn how to play. 

Paint More - Feature by Liz Neale

'The Blue Tree'
by Liz Neale

Another painting project creating a stylised piece inspired by indian textiles and henna tattoos. I wanted to create something graphic but retain texture and layers. At first you see the tree but up close the detail comes to life.

Soap making

Hand made soaps - I always wanted to give this a try really happy with the result. 

Just Lovely

I was given this recently - Such beautiful illustration. 

Paint More - Feature by Liz Neale

'Forbidden Fig'
by Liz Neale

I've always been curious about fig plants, they have interesting stories attached to them. Their beautiful sculptural foliage and amazingly sweet fruit make them a perfect muse. I have seen them recently in interior magazines and thought I'd paint my own version. 

Paint More - My personal monthly challenge to follow my passion.

"Spring Birds on Peony"
(Painted with acrylic, gold enamel & gold leaf)

by Liz Neale 

Reclaimed black painted wood panels given new life with spring bird theme. My passion for Oriental antiques, prints, textiles and paintings inspired me to create this romantic composition as a perfect feature piece for a bedroom. The panels will be finished and bolted together, once waxed and hung I will share!